Art direction for Online apparel store Net a porter
At my previous work place “wesuperseed”, we were approached by Net-a-porter for a marketing campaign based on the popular video game "Animal Crossing: New Horizons." The campaign aimed to showcase a series of dresses from their collaboration with fashion brand Isabelle Marante and engage a younger audience.
As a fan of the game, I led the project, designing the island and its decorations with both in-game and custom assets to reflect the Net-a-porter brand. I also conducted guided tours of the island for influencers and press, allowing them to try on the exclusive Isabelle Marante collection in-game and visit various photo spots for a fun, unique experience.
Custom In game branding
I created custom branding assets to be used across “Net-a-porter” Island. Everything from signage, stalls, cat walk, QR codes etc, have all been customised in game to reflect the brands identity through out as well as creating fun themed experiences for visitors.
